Carla Frances Pace

In Bloom is a publication about the quieter work of leadership.

About belonging — the kind that doesn't need to be announced. About presence — the kind that doesn't require a slide deck. About growing well, which is not the same as growing fast.

I write it because most workplace content is loud, and loud doesn't usually move people. Transformation does. And transformation tends to happen in small, specific, in-person moments that nobody plans well enough.

I spent most of my career sitting behind a desk. After enough years of that, flowers stop being decoration and start being something else — a reminder that the real moments of a life happen face-to-face, not behind a screen. Birthdays. Apologies. Welcomes. Goodbyes. The first day. The last day. The promotion. The hard week. Flowers are always appropriate in those moments, because they say I noticed in a way that words usually can't.

The Florida Flower Truck is a way to bring that into the rooms where teams actually meet — at scale, in a way that feels real, without being precious about it. That's the work I'm doing now. In Bloom is where I think out loud about what I'm learning.

I write under the name Carla Frances Pace. The name carries people who shaped me, and a family name that quietly carries a creed: Presence. Authenticity. Courage. Endurance. I'll leave the rest of the story for the writing itself.